How to Become a Specialist in Eyelash Extensions?
Eyelash extensions are one of the latest trends in beauty, but how to make a business out of it? If you are interested in learning about the latest eyelashes techniques and becoming a professional in eyelash styling, here is everything you need to know.
1. Make the course
In Mírame Academy, there are plenty of options to learn about eyelash extensions 1 by 1, Russian volume and plenty of different related treatments.
You can choose from a wide variety of possibilities like On-site Courses (if you are in Spain), Live Courses, and Online Courses. Each one of these courses will help you with your different client’s needs.
On-site Courses help “old-school” type of students, giving them the possibility of watching and listening to the specialist in person and in real time. The best thing about them? You can ask a lot of questions, discuss with other students, and get corrected immediately. A disadvantage? If you are not in Spain, this is probably not the best option for you, as all in site courses are given there. Also, there is always the risk of exposure due to the current global situation.
Live Courses are a good alternative for students who want to be in direct contact with the specialist and the rest of the class. Here, the dynamic is similar to in site courses because you are also able to listen and watch the specialist in real time, but you do so from a safe distance via zoom or meet. It is great for old-school students who like in site courses but do not live near Mírame’s in site academies or for modern students who prefer to stay at home.
Finally, the most dynamic kind of Course is Online. Here you have two main advantages: price and flexibility. Since you work on and from a platform, you do not need to watch the live classes all in the same day and you can take your time. Moreover, these courses have great and affordable prices, and they can include all the materials you need. If you buy the course with the kit, Mírame will make sure you are provided with all the necessary materials for following the classes. This type of course is ideal for busy students who like to take their time and review the material as many times as needed.
2. Buy the material
It is always better if you buy the kit with the course. This way, you make sure your materials have the best possible quality and you may even save yourself some money. Another reason you should buy the materials with the course is that these specific resources have been tested by the company so that they work along with the course. Moreover, in Mírame there are different options for the students who finish their courses, like programs and subscriptions that help them save money.
However, if you decide to buy your materials by yourself, make sure you buy it in a specialized store and that you buy high quality products. This will help you make safe and effective treatments. Remember that you need your clients to feel safe and to come back!
3. Practice a lot
After you pass the training, make sure that you get all the practice you need before you deal with actual clients. It is best to be overprepared than to make serious mistakes. You could ask
friends, family members, or volunteers. In case you feel insecure about your capacity, you could also practice on mannequins before you start working with people. A lot of practice will make you certain of the procedures, experienced enough with the techniques, and ready to handle real-life situations that you will encounter with real customers.
In addition, you should consider specializing yourself in different techniques, so you can offer your clients different possibilities. In this business you should always be updated. Training and learning never stops!
4. Get a place
A crucial question you should ask yourself before starting your business is: where am I going to work? There are different answers regarding this topic.
If you already have a place and a clientele, that will make everything easier. If not, you could also consider renting a chair in an existing salon. This option is great for someone who is starting and does not have a lot of experience yet.
Another option would be investing in your own place. Any of these options are valid and useful. Just make sure that your place follows all existing regulations related with this kind of business.
Once you have a place, consider that your place should be safe and comfortable, both for you and for your clients. Keep it clean, organized and try to make it pretty and appealing. It should always match with your brand’s concept.
5. Get clients
Finally, the main question that people who want to make a business out of eyelash extensions application is:
How do I get clients? There are several possible answers.
First, if you follow all the previous steps to become an eyelash extension specialist, it will show in your work and your clients will always be happy. If you keep your clients safe and happy, they will return for more treatments and for the maintenance treatment. Moreover, if your clients are happy with the results, they will probably recommend you with friends and relatives. You could enhance this by offering occasional discounts for recommended or regular clients.
Do not forget publicity. While client recommendations are great for business, they should not be your only source of clients. You should make a brand, invest in it, the more you invest in your brand, the less you will worry about lack of clients.
Be active on social media. As we all know, social media is one of the best places for publicity. Do not waste the opportunity to grow your brand’s impact online. Make an account in each network you know, post things regularly related to your work, your brand and anything you consider important and attractive. Also, make your clients participate! If they value your work, they will certainly want to help, especially if you offer discounts in exchange every once in a while.
To sum up: there are different steps that will help you become a professional eyelash stylist which include training, getting product, your own place, and clients. You may add your own different steps, or you may perfect the options provided here, but you should try to pay attention to all the different aspects of your business.
And remember: “Beauty lies not only in the eyes but in the gaze”.
By Lucia Torres
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